Web design can be a tough one to get right. I might hit the jackpot first time or we may require some iteration to get things the way you want.
The difference between a run-of-the-mill website and a meaningful one is in the details. That means obsessing about every pixel.I have a few principles to guide us that we should get off our chest straight away:
We don't do designs for a pitch unless paid.
We don't think it is a fair way to compare/rate an agency but are happy to treat as a paid project to get a feel for our approach.
We don't provide multiple concepts from the outset as we believe it dilutes ideas - we prefer to focus on what we feel is the right approach and iterate from there. On the odd occasion we do need to start afresh and that is fine.